Industry Insights: The Future of Music in Munich

May 29, 2020

“I think people will come out in force to support the arts.” - Jackson Lynch

Jackson Lynch is the co-owner of Munich Sessions, a recording studio located in central Munich where along with offering artists a comfortable and reasonably priced place to pursue their passions and record high quality tracks, they regularly organize live shows at local venues and put on music festivals. Despite the 8-hour time difference, Jackson agreed to a call to discuss the state of the industry in Munich and elsewhere. (He’s currently in Australia where he was touring the festival circuit with The Ocelots before all of this went down.)

How are things right now?

“People are pretty glum,” he said initially when asked about the general feeling of industry folks and artists alike. After a bit of probing he admitted that there are almost two extremes at play and that some people are perhaps a little naive or overly optimistic but most really have no idea what’s going on and have trouble even speculating about the future. The silver lining, because...optimism ☝️, is “artists have lots of time to get creative!”

Munich Sessions Summer Fest, est. 2017, is a 3-day open air festival that takes place in the heart of the city and was scheduled to take place in early August this year. Here in Munich, large events are prohibited until at least August 31 which meant there was no choice but to cancel the festival. Jackson knows he’s one of the lucky ones - he wasn’t forced to choose between pushing forward with added measures to ensure attendee safety or admitting defeat, the government made their decision for them. Many industry professionals around the world haven’t been as fortunate and have been relegated to cancelling events of their own volition, much to the disappointment of fans, purely because the uncertainty doesn’t make it feasible to carry on. Alternatively, event organizers are scrambling to come up with solutions to make an inherently social free-for-all, much less so.

What about the future?

“Revenge attendance” is a 🔥 topic and some say may even be the saving grace the event industry so desperately needs. “I definitely anticipate a surge in attendance immediately following the lifting of restrictions. The younger generation is already out and about and I think people will come out in force to support the arts. Unfortunately, it’s going to be a matter of money and that approach won’t be sustainable forever.”

The biggest factor he’s concerned about with respect to hosting events, is the potential escalation of regulations. Festivals, local ones in particular, operate on razor thin margins so there are a lot of concerns about insurance premiums or additional coverage requirements as well as stricter food and health regulations. (psst…Eve can provide you with the right insurance for your event!)

For the time being, Jackson and his partner at Munich Sessions are focused on the studio and making sure local artists have a place to keep doing what they love until it’s safe to get back in front of a live audience. “It’s going to be quite some time before they can get out there and play gigs again so we want to provide people with the opportunity to keep their creativity alive until then. We know funds are tight for a lot of people in the industry so we want to do what we can to support the musicians in our community.” As for the future of Munich Sessions Summer Fest, they plan to be back next year assuming it can be done right. “We wouldn’t want to run the festival with social distancing regulations in place; we want to do it only when we can do it properly and normally. We want to make sure the fans get to experience the music the way the artists intended and we don’t want to put anyone at risk in the process.”

Jackson’s final thought, “When this is all over, our fans will still be there and they will be willing and ready to celebrate.” 👏 Well said.

Malorie Swartz

Chief Content Creator & Main Marketer

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