Red Alert, Socially Distant Concerts, a Motorcycle Festival and Bryan Adams

Every Friday we’ll be providing a brief update on the events industry and some of the interesting things we found in the news. Check back weekly and feel free to reach out if you have a story for us to share!

We saw red in the UK.

People came out in force (socially distanced of course) to call attention to the live events industry and focus the spotlight (yup, we went there) on the event professionals who work so hard to put on great shows and keep us entertained. The #WeMakeEvents campaign, initiated by the Professional Lighting and Sound Association (PLASA), had buildings lit up in red across the UK in acknowledgement of the crisis facing the events industry if eventprofs don’t receive some much needed support from the government. Thousands of people lined the Thames in London in recognition and solidarity.

The first socially distanced concert took place in Newcastle.

Sam Fender performed, attendees hung out in individual pods and overall, it seems like it went okay. Concert goers were able to sing and dance, enjoy a beer (or several) and forget for a little while that we were in the middle of a pandemic (well, maybe not entirely). We have mixed emotions about the individual fenced in platforms but when it comes down to music is better than no live music, right?

Meanwhile, in the States…

The 80th anniversary of the Sturgis Motorcycle Rally began in South Dakota with an expected turnout of over 250.000 people during the course of the 10-day festival which culminates this weekend. Masks? Optional. Quarantine? Not necessary. Social Distancing? Nah. 🤦‍♀️

The first large scale event in Germany is on the calendar.

Tickets went on sale for a Bryan Adams concert to take place in Düsseldorf at the Merkur Spiel-Arena on the 4th of September. 12.000 attendees will be able to watch the show in socially distant groups, with masks and without booze. Despite the announcement made by Angela Merkel, Chancellor of Germany, in June that large scale events would be banned until the 31st of October, the extra attention placed on hygiene and contact tracing have made this event possible (for now). Keeping our fingers crossed for LiveNation and the success of this event 🤞.

And that's what we have for you this week. See you next Friday!